Guest blogger Suzanne at Unruly Guides is my guru on all things self-pub and self-promo.Giving a book away, such as in a contest or a way to obtain emails, is a great way to build a marketing list of readers that are interested in your genre. Plus, when they like it, they spread the word -- a good way to build your brand. Giving it away for a period of time for free is good for establishing yourself but don't miss the opportunity of gathering those golden emails. Make the giveaway on your own site, if you can.
Have I mentioned Suzanne is the best? If not – she’s the best!
By the way, I’m now over 300 posts on my blog, but all the other blogs say she doesn’t look a day over 200!