The more hoops and opt-ins your fans have to jump through, the more you know they are committed to your writing and are likely to help you spread the word about your book. Building a quality list of raving fans for your fiction can be done with a combination of a Facebook fan page and an e-mail service provider (an ESP like aweber or constant contact). Using Facebook apps like “Static HTML: iframe tabs” and “Static HTML Iframe Tab : Custom Icons” will help you create the pages you need to convert your fans.
First, offer chapter 1 or a short story if they "Like" your fan page. Then, offer chapters 2 and 3 or another short story if they submit their name and email. Check out what I mean at http://www.facebook.com/TheTorahCodes .Ezra Barany is an instructor for authors at SavvyAuthors.com. His recent thriller The Torah Codes is available at http://www.amazon.com/Torah-Codes-Ezra-Barany/dp/0983296014/ He asks that you not fax him brussels sprouts. He does not like them.