Guest blogger Devika Primic says Web readers have no tolerance for fluff.
Your Web points must fit; don’t waste your time with unnecessary text. Online time is a fleeting thing and your reader doesn’t want to spend the few minutes looking for the main point. Be focused.
Be conversational, not boring. Talk to your readers like you would face to face to generate buzz for your work.
Don’t Be Salesy. If you are trying to promote yourself in your social media contacts, your content will be buried because of ulterior motives.
Dixon says: In the new publishing paradigm, I feel self-promotion is a necessary part of the mix. Even agented authors who are published by a major house don’t receive the marketing support they would have expected just a few years ago. I think most of your social networking partners will accept some self-promotion, especially if it is combined with educational or entertainment value. What turns people off is the blatant “Thanks for adding me. Buy my book.”