Guest blogger Terry Kroenung on self-promotion with class.
Oscar Wilde said that the only thing worse than being talked about was NOT being talked about. And the one who should be doing the talking is you, at least at first. If you are of the opinion that marketing yourself is crass, that it is somehow beneath you as a creative genius, then your 300 pages of deathless prose will languish unread on one of Amazon's more obscure lists.
This doesn't mean that every sentence you speak or type should scream "Please buy my book!" Review others' work, follow their blogs, go on message boards and recommend novels to others. Eventually your name will become associated with professionalism and a love of writing.