Tip O'Day #459 - Just Say "No"

Guest blogger Karin Kaufman on “Jumping the Publishing Curve.”

In early 2011, I sent a query letter to a literary agent. One of those “if you don’t receive a reply, it’s a no” agents who haven’t the time, energy, or inclination to send even a one-line rejection via email.

I thought, OK, fine. I can deal with no reply. I’ve spent hours on the synopsis and query — properly formatting the latter to avoid being disqualified from the get-go by an assistant whose job it is to scour queries for obedience to format — and I’ve jumped through numerous hoops, some justified, some silly, but big deal. If I don’t hear from the agent, I’ll move on. I’d been told it could take years to land an agent, and after all, this was only my first query letter. I had many dues to pay.

Two months later, realizing that, indeed, I’d scored a big red no on my query, I turned to the next agent on my list. This one wanted the following: (1) a query letter of three (no more, no less) paragraphs, (2) a short synopsis, (3) a long synopsis, (4) a jacket blurb, (5) a tag line for my novel, and (6) a marketing plan.

In other words, he wanted me to do his job for him. With very little chance that my work would pay off. I calculated how many hours it would take for me to jump his gates like a good little pony and laid down my own big red no.

No, I will not start down this path. No, I will not make sure my email subject line is just right so that your automated system doesn’t kick it out. No, I will not spend the next three years sending queries by the score in hopes one agent will deign to respond. No, I will not sign with an agent only to find he can’t market my book and has decided to retire to North Carolina. No, I will not take a $3,000 advance (if I’m lucky) and be consigned to the back shelves (if I’m lucky) of a dying bookstore chain. No, I will not accept a 7.5 percent royalty rate when I’m the one supplying the content. No, I will not confine myself to one genre. No.

I’m lucky. It took me one query letter and a brief, wavering moment as I considered writing the next to decide to go Indie. That moment happened to coincide with the explosion in Indie publishing. Other writers have spent years searching for an agent—and years more waiting for a publisher to come along.

In July 2011, I published my first novel, The Witch Tree, on Amazon. So began the Anna Denning mystery series. In 2012, I uploaded the second book in the series, and last year I published All Souls, a speculative thriller that, had I been beholden to an agent and publisher, never would have been written.

God bless agents, with their hoops and gates, for pointing me toward Indie publishing. If you’re considering going Indie, I encourage you to give it a try. These days you have nothing to lose. After all, agents are beginning to call Amazon the “new slush pile.”

You have to laugh.

Karin Kaufman is author of the Anna Denning cozy mystery series and the Gatehouse Thriller series (under the name K.T. Kaufman). Her first novel, The Witch Tree, was a 2011 Grace Award finalist. When she’s not causing mayhem in the lives of her characters, she enjoys reading, drinking far too much coffee and tea, and taking walks in the foothills of the Colorado Rockies with her two rescue dogs, Sophie and Cooper. The Amazon Kindle link to All Souls is http://goo.gl/pbuKqx.

Tip O'Day #457 - For Sale: Pure Unadulterated Crap

Guest blogger Robert N. Stephenson on “The Difficulty with Editing.”

In this fast-paced age of publishing and self-publishing, the first and most important aspect of writing seems to have vanished from the whole publishing process - editing, and I mean real editing, not the formatting you do yourself before you post the files to Createspace and Amazon.

The down side of almost all self-published books is that they are poorly edited. They often validate the impression that all self-published books are cheap and a waste of money.

Sometimes authors pays substantial fees to editors for their suggestions, but them ignore or argue against those comments. Yes, you are the author. You have all the rights in the world regarding how your book is presented, rightly or wrongly. It is true that you can reject all advice, based on what you determine to be art, or your artistic voice.

But, and this is a major but, if an expert suggests a change to make the story better, or to fix a flaw in the plot, maybe it’s best to follow some, if not all of that advice. After all, you are trying to sell your work to readers who expect value for their money. If you disappoint readers with shoddy editing and a poor story, they will not read more of your work and will often tell others not to bother. What's more, they will spread the view that ALL self-published books are rubbish. I will be quick to add that traditional publishing sometimes delivers stinkers because writers ignore editorial advice and stick to their artistic guns. However, the hit-and-miss rate of legacy publishers is quite a bit lower than among self-publishers - which is currently about 80% rubbish.

Why so high? As indicated, there has been next to no editing involved in the creation of these books (both fiction and nonfiction). For some strange reason, new writers often think they are the next JK Rowling and know everything there is to know about being famous. Yet they know absolutely nothing about being a professional writer and working damn hard to tell not only a good story, but a story that will move someone to say, “Yes, I was glad I purchased that.” It has been said in many forums that places like Amazon are overflowing with poorly edited crap.

Yep, pure unadulterated crap.

What is the cure? Dig into your pockets and pay an editor to get your book to a state of professional quality. The reason traditional publishers actually sell books is because they invest in the books they publish. If you believe in your work, surely you too can invest in yourself. After all, you are asking readers to invest in buying your book.

Robert N. Stephenson’s latest book is Uttuku, available at Kindle here. His work has appeared in many languages and he has received honors such as the Black Dog Award for nonfiction and the Aurealis Award for short science fiction. He teaches writing at several Australia colleges.

Tip O'Day #416 - Hello, Lurkers!

Guest blogger Lucy Pireel rants about online forums for authors.

When Dixon asked me whether I would like to supply him with a guest post for his blog, I jumped at the opportunity — like I always do. Head first and oblivious to the existence of shallow, shark infested waters. But that’s me.

Anyway, I had a nice topic to ramble on about — where to get new ideas — but got distracted. By? Yup, the evil Book of Faces. It has me in its clutches and won’t let go. Mind you, I’ve liked being on there ever since I signed up rather reluctantly. It’s a major distraction, but also a source of great fun and a wonderful means of reaching out to people. We get to ‘meet’ individuals we would have never known without Facebook.

I thought it would be useless to me, but to be honest I’ve learned quite a bit about self-publishing and marketing during the mere month since being suckered in. Hahaha. But there’s a balance to be kept, because before you know it — Poof! — there went another day that could, no should, have been spent on writing, editing, or other writerly habits.

So, there you have the topic of today. Facebook. Let’s take a long hard look at it. Fun? Yes! Useful? Yes, and… Oh, well, yes. Even if I sometimes think the authors gathered there are mainly promoting our works to one another, I still honestly believe that there must be other people watching and reading too. People who lurk in the shadows and think, because they do not write, they have no right being part of an authors group.

How wrong they are. There are heaps of readers too. Readers who love to connect with writers. Take for example the Book Junkies group, a gang of readers who not only love books, but are also dedicated to helping writers get their names and works more exposure throughout the online universe. Book Junkies members think ‘outside the box’ and have set up not only their group, but also a site to promote authors, and a site to promote books by posting reviews. They offer a complete platform for writers.

And there are many other similar groups.

Not only are there promotional groups, but recently a new group called Authors Against Piracy has been formed. Now we not only unite in the search for an audience, but we’ve started the effort to protect our intellectual property against thieves. Much like the music industry struggles to protect itself, we ought to do the same. Digital books need the same kind of protection that recorded music has. And I don’t mean that lousy excuse they call DRM, because any second grade digital thief can take that off any file in a jiffy, ruining a beautifully formatted book while at it. Leaving the ripped off copy a mucked up mess.

So Facebook and other online forums offer an opportunity for authors to network and create friendships all over the globe. We get to learn more about the craft of writing, about the publishing business, and about our legal rights. We have the chance to discover what readers are looking for, and how they choose which books to purchase. For those of us in rural or isolated locales, we have the opportunity to create a writing platform.

And the lurkers get plenty of places to hang out.

Tip O'Day #407 - Settings

Guest blogger Jack Sakalauskas says he’s “not too old for dreams to come true.”

I was born and brought up on Cape Breton Island, Nova Scotia. My best earliest memories were going to the library each Saturday morning to get my books for the week. Pirates, boy detectives - it didn't matter, as long as I could visit someone else's world.

At this time, I did fantasize about being a writer. I wanted to write cowboy stories. For me, the perfect job would be to live in Arizona and write westerns. Well, at least I've gotten to visit Arizona. My career was the military and James Michener one of my favourite authors.

My reading took a sudden halt in 1972 when my daughter was born with C.P. Everything went on the back burner. Medical bills for special hospitals in the U.S. had me working part-time jobs, four at one point, besides my military career. My daughter will be forty next month. Bed-ridden, she requires constant care.

I didn't start reading again until my final retirement in 2004. My first book was Salt: A World History. Then, it was one book after another. For me, as well as most writers, the Internet certainly changed things. It became easy for anyone to write something and put it out there. So I jumped in. I thought it would keep me out of mischief and maybe keep Alzheimers at bay.

I wrote some short stories and it was fun. Some are on Echelon Press. By now, I wanted a book in print. I had no delusions I would ever get a publisher. Along came CreateSpace. Perfect for me. But what to write about? Write what you know about, everyone says. Well, I had spent time in Morocco. I knew about their trains, riding camels, deserts and the Kazbah. That would do.

My first book, Jewel of Marrakesh, is a YA novel, about a spoiled princess, two English boys, along with a flying carpet, slave traders and magic. I must admit, there is nothing like having a book with your name on the cover sitting on your bookshelf.

Next, I tried my hand at a book for adults. I settled on my home town of Sydney Mines. Lots of coal miners and some bootleggers, but basically boring, as I suspect most towns are. So I changed the town name to Li'l Warsaw and titled my book, Moonshine or Dirty Faces.

For the most part the places are real and also most of the people. Of course, everything is exaggerated. How else can you make a story?

You can learn more about this author’s books at http://tinyurl.com/8heos4e .

Tip O'Day #406 - A Changed World

Guest blogger K. Anne Raines on “The Confessions of a Book Junkie.”

I read a lot – like over 120 books per year a lot.

Once upon a time, book lovers – including me – flocked to bookstores everywhere. Some preferred large chains such as Barnes and Noble, others sought out used stores, while those like me enjoyed unusual little shops in quaint little towns. I could spend hours getting lost in all of the books. The hidden treasure inside each binding was a faraway world not yet discovered to me. And I was there to find it.

One day a new gadget changed my life. My Kindle paved a whole new road for finding new books. The once infinite worlds of a bookstore were now finite. Countless authors that would have never been able to share their stories before found their way to publishing through the e-book world. And, I just have to say, it is awesome! Yes, because it’s so easy now to publish, there is a chance you’ll find a book that’s less than stellar; however, I’ve read books published traditionally where they left me scratching my head wondering how they ever made it to a bookshelf.

With the dawning of the Kindle age, finding what to read next has changed drastically. I hate to say it, but I absolutely 100 percent judge a book by its cover, especially if it’s self-published. Why? Well, to me it’s easy. You can tell how serious authors are about the product they’re producing by their cover. Authors, both self and traditionally published, hope to gain a profit from their heart-pouring efforts, and it’s a business venture. The old adage that “you have to spend money to make money” is true, and they should invest wisely in the cover.

Social networking sites to find great books such as Goodreads are all the rage. There’s also Facebook book groups. My favorite books of all time have come from recommendations on these sites. The word-of-mouth on social sites is invaluable to both a reader and an established or emerging author. On social networking sites you’re not limited to what a bookstore offers. The book possibilities are endless.

I’m a book junkie, a true bibliophile, and always will be. Whether the stories are in a quaint shop or waiting to be purchased on Amazon, it doesn’t matter, I will find them.

Tip O'Day #405 - Judge a Book by its...

Guest blogger Karla Darcy says “Cover Me.”

In the self-publishing world, I’m a newbie and at times I’m overwhelmed with the steep learning curve. Writers love to write. I do but I’m not very good at the business end of my career. I’d been traditionally published but wanted the control of self-publishing. What control? There are so many parts of this that I feel I have no control over. I need back up. I need someone to cover me.

Covers, you say? My biggest challenge was getting covers. I began by spending several days looking at the lists on Amazon and studying the covers. The first thing that surprised me was how much of a gut reaction I had to each one. I realized that for me I would know instantly if I would consider buying a book based on its cover alone. I had always believed that you couldn’t tell a book by its cover. In my case, when faced with plunking down money for a book, I definitely was deciding based on what I saw.

The second thing I noticed was that I wanted to know instantly by looking at the cover what the genre was. I don’t want to have to guess. For years romance writers have been criticized for having the “clinch” or “bodice ripper” covers. Frankly I find that reassuring. I want to know that it’s a romance. If it’s a thriller or a mystery, I want to have some sense of danger or suspense when I look at a book.

Third, for me personally I like a simple cover, not too busy and I want to be able to see the writer’s name without the use of a magnifying glass. I like bright colors. When you’re buying a book off the Internet the covers are about the size of a postage stamp in many places. I want to still be able to see the writer’s name and the title of the book.

So now it was time for me to get covers. Unfortunately the artistic gene is totally absent in my DNA. I like my world to be symmetrical. My garden plants are precisely arranged so that one side of the garden matches perfectly with the other side. Four square corners too. My mantel has two candlesticks on either side of a lovely antique clock. Nicely balanced.

So I knew my covers would be disastrous if I designed them. As a starter I would want a kitten on the cover because I love kittens. And naturally it would be in the exact center of the cover.

Enter the expert. Tara O’Shea, tara@fringe-element.net. A friend of my daughter’s, Tara was always creative and artistic. I asked her if she could do my covers. I gave her a vague idea of what I was looking for. Okay this was my idea for the cover of The Five Kisses. I’d have taken this one if she could have moved the kitty into the middle.

Tara talked about branding and other things I had never thought of. So despite the fact I loved this cover I realized I’d have to let Tara do her own thing. The one thing I’ve learned in this journey to publishing is that I can’t learn it all or do it all, so find an expert who can.

The plan was for nine or ten books. Since I was a history major they would all be Regency romances which was a time period full of international intrigue, the Napoleonic wars and the War of 1812. The series would be about a group of men who belonged to Sweet’s Racing Club. Horse mad when they were bachelors but now in their maturity finding women who were unique, independent and not just beautiful but bright and interesting. And I liked the clothes of the Regency period. The underwear wasn’t all that tricky.

Time passed and Tara worked her magic. She had my back and Covered Me. Voila! I had covers. Simple, gorgeous and branded! What fun this was going to be. Now I could actually get back to the writing part of my career.

I’ve launched The Five Kisses and The Masked Heart. My newest releases are The Marriage Wager and The Scandalous Ward. They introduce you to more of the members of Sweet’s and some old friends. The Marriage Wager is one of my favorites because the story is touching and a reader will cheer at the depth of humor and romance in this traditional Regency.

I’m sure I’m not the first or the last to be traumatized by the decision making on cover art. Nobody sees things the same way. For me, the journey to self publishing is one of constant learning. I’ve been blessed with friends who have gone before me and graciously shared their experiences with me. And that’s the reason that I’ve been successful in learning parts of this business. I’m still in the beginning stage but thankfully I’ve got great friends who can cover me. How about you? Who’s watching your back?

Stop by this author's website to see more beautiful covers.

The End of Exclusivity?

Mark Coker is the founder and CEO of Smashwords, and we spoke recently about an Amazon ‘December surprise.’

Last December, Amazon shook up the Indie publishing world with the announcement of the KDP Select program. In exchange for you giving it exclusive rights to sell your eBook, Amazon would give you certain promotional benefits. One attraction is the ability to have “free days” where you hopefully raise your Amazon ranking by giving away a book for up to five days during each 90-day exclusive period. After a free day, the price returns to normal without any delay or confusion.

People like to talk and speculate, and the publishing world is no different. Rumors abound about another coming December surprise, with many folks guessing Amazon will give the authors of the world a Christmas present by eliminating exclusivity. Mark Coker discusses this in the following excerpt from the October 5th post on the Smashwords Site Updates page (used with permission - see the entire post at https://www.smashwords.com/about/beta )

In recent weeks, the tea leaves point to more exclusivity. With the recent launch of their distribution to India, they added a requirement that if you want 70% royalties on India sales, you must enroll in KDP-Select and remove books from all other retailers. It seems they've also stepped up the aggressiveness of their automated price-matching. Their emails now threaten authors with account termination if they're enrolled in the 70% royalty rate (this is independent of KDP-Select) and another retailer is offering a lower price. No other retailer tightens the screws upon the knuckles of authors like Amazon. It's so unnecessary.

I for one hope for a kinder, gentler Amazon in the future. I think it's in their best interest. Amazon has a brilliant retail platform, great discovery, and smart people working there. Why treat authors like such pawns? And why do so many authors fall prey and willingly submit to such oppressive policies?

In a message to me on Saturday, Mark wrote: “I hope Amazon does the right thing and drops exclusivity. If they did that, I'd become a huge supporter of KDP Select.”

I agree.

Tip O'Day #397 - Grafton vs Indies

Guest blogger Simon Alexander Collier on “Busking Outside Carnegie Hall.”

American novelist Sue Grafton brought a wave of criticism on herself through a number of disparaging remarks about those, like me, who choose to self-publish their fiction. Like these critics, I think she is mistaken, but since she has subsequently apologized and expressed a desire to learn more about changes in the publishing world, I won’t add my droplet to that wave. I too occasionally err, as my wife kindly points out.

Ms Grafton’s original comments did raise a couple of points that are worth considering, even if she herself has since rowed back. The first is the idea that self-publishing is a “short-cut,” a way of avoiding the hard work required to become a published author in the orthodox fashion. As many indie writers who responded to Ms Grafton correctly pointed out, there is an enormous amount of work required to get your own work out there and publicize it. Self-publishing isn’t about avoiding work as much as substituting productive work – publishing and marketing your story – for the unproductive task of spending months or years in a (likely) futile attempt to find an orthodox publisher.

Another issue raised was that self-published authors have an inflated sense of self-worth, acting like “a student managing to conquer Five Easy Pieces on the piano and then wondering if s/he's ready to be booked into Carnegie Hall.” Well, an element of ego is probably involved in any public display of artistic output, but it is difficult to see why any more is involved in self-publishing. It would also be easy to highlight many conventionally published authors whose mastery of their craft is well short of the average concert pianist’s. Ultimately, this line of reasoning rings of “know your place,” a location of which I have long remained proudly ignorant.

Since the musical analogy has been introduced, it may be worth recalling the spirit of the punk movement of the 1970s. A reaction to the corporatisation and blandness of much of the music of that era, this promoted the idea that anyone could be in a band and gave us groups such as the Sex Pistols and the Clash, whose music stands up pretty well these days. Democratization of the creative process should surely be welcomed, and while there may be some semi-literates producing fourth-rate bodice rippers who are not exactly the Johnny Rottens de nos jours, it is likely that self-publishing will lead to some works of merit seeing the light of day that otherwise would not have done so.

Fundamentally, it is a mistake to see publishing as a moral issue. There is no ethical requirement for hard work – that is unavoidable in one form or another anyhow – or for only the “deserving” (whoever they might be) to have a chance of an audience when so much rubbish gets put out by conventional publishers. I make no apologies for saying that I would love to find a short-cut or any cut at all to the literary equivalent of stadium filling. Frankly, however, at the moment I’m playing a couple of tunes I wrote to a few friends and the odd passerby at open mic night in my local boozer. The closest I get to Carnegie Hall is busking outside. But greatly enjoying it.

Dixon says: If I understand it right, busking is a British term for street music or performance, what’s sometimes called guerilla theatre. A pretty cool word, don’t you think? I plan to use it frequently (and probably incorrectly).

Simon is the author of Milligan and the Samurai Rebels. If you’d like to learn more about this writer, check out his busking good website.

Tip O'Day #396 - Ads in eBooks

You’ve probably heard of today's guest blogger, bestseller Scott Nicholson – my Kindle is full of his books – who provided the following update of an article he wrote in December 2010. He says, “Amazingly, I finally made a prediction that came close to the mark… I’ve gotten out of the ‘writer babble’ business for two reasons: (1) I don’t know as much as I thought I did, and (2) it’s all changing so fast that even the boldest predictions of digital evolution quickly become laughable.”

I don’t even use traditional publishing as a reference point anymore, because that is so far removed from most writers’ realities that it may as well be Shangri-la or Hollywood. The indie vs. trad debate is now only meaningful for a small group of people, and they are all making way more money than you or me.

So you are in it, and if you are lucky, you made a nice little nest egg back when everyone was standing on the sidelines deciding whether indie was the way to go. Hopefully, you shook off the intellectual shackles that chained us to the agent speed-dating sessions at writing conferences and were hammered and locked into place by “publishing experts” with 20-year writing careers in the old system. You know the mantras: “Get an agent,” “Only hacks self-publish,” and “You can’t produce and distribute a book without the advice of publishing experts.” Basically, ego affirmation. Of course the experts didn’t want to lose their position of authority (and in the agents’ case, the intermediary status of being the first in line to get checks.)

But the gate was left open and the horses all got out of the barn, or something like that (come up with your own gatekeeper metaphor; I am writing this for free!). So now we have a market where the 99-cent eBook had a year’s run, and the pool was finally beginning to find stratification (crappy books sinking, good books nailing stable plateaus) when Amazon unleashed the latest version of indie roulette — the free eBook.

I'm on record as predicting the flat-text eBook era has an outside range of five years, at least for fiction — specialized non-fiction and manuals will continue to be valuable for their content alone. I believe eBook sales will continue, but certainly not with expanding profits for all involved. Now that there are thousands of free Kindle books available every single day, how long before readers come to expect and even demand free books exclusively?

That’s not even considering the impact of lending libraries, public libraries, and subscription services, which will soon create a Netflix type of system for most eBooks. Under such a scenario, it’s difficult to see the average book being worth more than a nickel a download.

Freebie roulette. Great for readers. Good for Amazon (maybe in the short term, but it is hard to figure the long term). Terrible for authors. At least for those authors who aren’t prepared for the future and the cataclysmic changes that will inevitably unfold.

The market is diverse enough to support many different price tiers, but writers who want to survive in 2015 will need to make money from free books, or they will soon quit writing.

I only see one outcome: ad-supported or sponsored books. At first blush, you'd think NY has an advantage, since Madison Avenue is right there. But can corporations, with their large structures, be able to compete when indie or smaller entities can react more quickly to present conditions instead of protecting some imagined status quo?

J.K. Rowling can inspire a Pottermore built around her brand, and James Patterson, Tom Clancy, and Clive Cussler have already built factories around their names (and, yes, V.C. Andrews, you can roll over in your grave two or three more times for all I care, because this is all your fault). But most of us are not factories or we wouldn’t have to indie publish.

This points out the new era of the branded writer. And not just "writer," but "content creator" and even mere "idea marketer." A personality is more suited to building brand identification and audience than a publisher is. I say "James Patterson" and you get an image. I say "Random House" and what do you get? Randomness. We've seen it here locally: "Ray's Weather" is where you check the weather and "Todd's Calendar" is where you click to find what's happening in the region — and both are ad supported. You can get the free content elsewhere but you don't get the human personality attached.

I'm already experimenting with the ad model because I believe it is viable. I am counting on Idea Marketing being one of my foundational pillars. I am not quite sure what it all looks like right now, but I look at it this way — you don't need NY in order to give away tons of free eBooks or to spread an idea or to build a social platform. You are the idea you want to spread.

Other authors will say “I’ll never sell out.” (Ironically, those are usually the authors who have given most of their incomes to agents and publishers…) I don't blame people for sticking with what worked in the past. It all goes to how invested you are in a certain system and how the alternative looks, and, of course, the turf where you’ve staked out your ego. Publishing-industry talk on eBooks uses phrases like "managing risk" and "cautious adaptation." That is why those of us in the trenches knew Barnes & Noble was in serious trouble when most in the “publishing industry” only realized it recently when BN’s horrifyingly bad third-quarter reports came in. They are working off of old data while I work off the data I got an hour ago.

And my data says this may be the very peak of the Golden Age of digital publishing. The $9.99 novel may be dead this year, since three-quarters of the current bestsellers are low-priced indie books. As fast as major publishers yank their name-brand authors out of digital libraries, ten new indies cram into that virtual shelf space. Maybe forever. James Patterson’s factory can’t run on $2.99 eBooks, but mine can.

But what happens when the $2.99 and 99 cents drop to permanently free? Where’s your sponsor? Are you willing to go there? It's not going to be as clumsy as an image of a refreshing Bud Lite popping up when the main character enters a bar (though it's not unthinkable at some point). Can you see Jack Reacher with a favorite brand of soft drink, or Bella Swan wearing only Calvin Klein? At what point is your willing suspension of disbelief shattered? At what point do you realize the ad is the only reason the book can exist at all?

My informal polling on ad-supported eBooks yields statements like: "I'll quit reading before I put up with that." I also remember saying I'd never carry a cell phone, or be on Facebook, or give up my vinyl albums, or start thinking that maybe nuclear energy is the best short-range answer to our energy addiction. Or that I’d ever read an entire book on a screen. And it really doesn’t matter what our individual opinions are. Free books are here, and Amazon is already using sponsorships to lower Kindle prices. The future has already arrived and we just don’t recognize it yet.

I don’t know the answer, but I am deeply invested in the question. So, ads in eBooks. As readers and writers, what is your opinion?

Scott Nicholson says he’s the bestselling author of “a bunch of books” and also released The Indie Journey: Secrets to Writing Success, found here, because some people still think you can buy the secret instead of be the secret. Follow him on Facebook, his blog, Twitter, his website, or Scott's newsletter.

Tip O'Day #394 - Publishing, the new Wild West

Guest blogger John Scherber on publishing without New York.

You’re ready to publish your great novel, the one that took you eight years of agony to write, but no one’s interested. You even have an agent. Signing with her made you feel you were really on your way, but now she rarely returns your calls, and you don’t know exactly what she’s doing with your manuscript. You looked briefly at self-publishing options, but when you scanned the lists of self-published books on Amazon, your stomach became all fluttery, and you knew you could never be part of that pathetic loser crowd. Your book is different.

Every day you get up and you’re a day older, but that’s the only thing in your life that’s truly in motion. When you attended an expensive writer’s conference in a western city, you found that most of the other attendees were much like you, only their book was probably not as good, or in most cases not even finished. You felt superior to most of them because you already had a completed book and an agent.

The reality is this: it’s been a great run, but the old-line New York publishers are not what they were. Through bankruptcy and merger, their ranks have thinned. Although they position themselves as the gatekeepers of great writing, working to exclude the unworthy, they are mainly focused on a shrinking bottom line. They sense that the business model is changing, and next year will be even tougher than this one. Who’s next to go down? They are correct, because publishing technology has taken a left turn, while they continued in a straight line. After all, it worked so well in the past, why mess with success? Their favorite obscenity is Amazon Kindle. Reading this blog is now giving you a headache.

Let’s look at their product. The top two or three percent of the books they put out are excellent, top-quality work. The level below that, say about fifteen to twenty percent, are solid, workmanlike books that, although they may not be inspired, still deserve to find an audience.

The seventy-five percent or so below that is of little interest, and often a waste of the paper it’s printed on. Writers who have produced great books in the past are allowed to write drivel unchallenged. Others who sell well put their names on books they didn’t write, even when they’re dead. Look for the real author’s name in small print at the bottom of the cover. The old-line publishers are no longer serving either the reading public or the writers who seek to inspire it. Trying to get through this no man’s land is like navigating a logjam in a birch bark canoe––a chancy situation.

Worse, the alternative is chaos––the self-publishing world, where 96% of the output is worthless. It’s a place not different in kind, only in degree.

Yet there are similarities. In both places you will do all your own promotion. That’s right, all of it. The old–line publishers spend their entire promotional budget on their top five or six best sellers. Get ready to spend 70% of your time promoting. The reality about writing is that the actual placement of words on the page is less than half of the required effort. There is no barrier here to publishing trash, but in self-publishing, at least you’re sure to get it published, if you can pay the modest price.

Indie publishing, as it’s called, is like the Wild West. It’s a free-for-all, but one that is at least vigorous and exciting. It’s young, and things are happening in this wild place! You will need to stop worrying that being with all these other writers makes you look bad, and do what every writer needs to do––set yourself apart. Find a platform of people who might want to hear what you have to say, who share your interests. Anything goes now, and I like that. The old-line publishers have for too long masqueraded as the bastion of quality. Now the reader will make the choice again of what succeeds, and because there are so many inexpensive options for ebooks, with some even free, it’s possible that more people will be reading, since it's much more affordable now. When did the price of anything ever go down before?

No one will miss the old style bookstore more than I will, but the business model is changing, and they’re no longer competitive.

Here’s what to do: learn the indie publishing business. The Internet is full of sites that will tell you the detail. Decide whether you need a subsidy publisher. This is what most “self-publishing” companies really are. They will get your book in print for you for a fee in the low hundreds to the low thousands of dollars, depending on how elaborately you want it done. Most of them will then take a cut of every single book sale you make.

If you have only one book, and it’s not likely to sell well, this may make sense for you. You can be a published author, sell a few books to friends, and get on with your bucket list. If, however, you’re a serious author, whether you have only one book, or a series that could sell, you’re better off learning the nuts and bolts and doing it all yourself. Because once the pain of mastering the detail of putting out your book is over, you will own your book and control it forever. You will give no one else a cut.

That is the route I took. At first I found the process opaque, and I spent eight months mastering the publishing part. My wife learned the software, so she could design and format our interiors for print editions. Now she uses it to help others get into print. I’ve published thirteen of my own books so far, and I have three more coming out in the next year. My process now is to become more sophisticated about promotion, which has layers of nuance. With time, it yields to your effort.

The message is that it can be done, and done well. You don’t need all the New York people; they don’t want you anyway. Self-publishing requires the same things that other businesses require: determination and hard work. The information on how to approach it is easily available online.

Two years have passed since I started this venture. Please check my website and see how I did. I’d like to hear from you –– your comments will help me to improve it.

John’s website is www.sanmiguelallendebooks.com

Tip O'Day #385 - What Not to Leave Out

Guest blogger Katie Jennings on “The Importance of Proper eBook Formatting and Content!”

Alright guys, so if there’s one thing we can all be sure of it’s that the publishing world as we know it has been dramatically altered in the last few years thanks to the advent of the eBook. Kindles, Nooks, iPads, Android tablets, etc are the latest craze and according to all the stats out there, if there’s one thing that people are buying more of, it’s eBooks.

This is EXCELLENT news for us as authors. Now we no longer have to rely on things like traditional publishing, print shops, and inordinate expenses to get a book on paper and bound professionally…in fact, if we want, we don’t have to even consider print books at all. Now, I still think that print books are fun so I encourage Indie authors to still pursue this route (especially since CreateSpace will do it dirt cheap), but maybe it’s time we focus the majority of our attention not on our print books, but on our eBooks.

I have four published novels with a fifth on the way, and I can tell you honestly that my sales ratio of print books to eBooks is unbelievable. As in, basically the only people who buy my books in print are my family and friends. My Kindle books, however…well, that’s a much different story.

I realize now that I was making them WAY too simple. The book itself is all in there, each chapter reading just as it would in the print book. But I left out so much more that I could have included, things that would not only make my Kindle book interactive, but also market me as an author AND help me sell more books. So you can marvel at my pitiable oversight, here are some of the things I originally left out of my Kindle books (some of them are very sad, but trust me I’ve learned):

1. A cool graphic for my book title/author name
2. A dedication
3. Table of Contents (not super important, but can be helpful in an eBook!)
4. The generic copyright page with clickable hyperlinks to my website and social media pages
5. A list of my previous works with a few customer reviews
6. About the author (Omg, sad, right?)
7. Cool graphics to accompany my chapter titles
8. Interesting section spacer graphics between sections in a chapter
9. Unique bold or italics to start off the text in a chapter or a new section of the book
10. A sneak peek of an upcoming new release (the cover and an excerpt), perhaps to the sequel of the book. Even using an excerpt from a different book entirely would be better than nothing.
11. And lastly, reviews of the book itself. Send out Advanced Review Copies of your book and get some reviews to include with your eBook. Readers love to hear what other people think before they commit to purchasing.

So here’s the thing: I was so worried about making my eBook as easy to read and simple as possible, that I missed out on all the cool stuff I could have added. I was worried that if I made it too complicated that the eBook wouldn’t format correctly and it would look awful and no one would want to read it. So while my eBooks read very well with very few formatting mistakes, they are also boring to look at (hopefully not boring to read, but that’s another story). Perhaps some readers prefer eBooks without all of the flair, but c’mon, it really does improve the look of the eBook and gives it that professional edge that we are all striving for.

So here’s what I did for my upcoming new release. This time I was committed to getting it right, so I actually hired a professional to format my eBook for me. Did you even know that there are professionals who do that? I didn’t. But I was referred to a great small company by a fellow author and their price was extremely reasonable, so I said hey, why not?

Wow, let me just say right now that it was so worth it. First off, it was nice not to have to fight with the formatting myself, but they were also the ones who suggested I include most of the fun things I mentioned above. So if you’re feeling lost and having technical difficulties getting your eBook to look just right, consider reaching out to someone who knows what they’re doing (even if it’s just a friend who’s very tech-savvy). Especially because an eBook file will look different on various eReaders, so you have to make sure it formats correctly on all of them. This is something the pros can do, and it will make the difference between your eBook looking drab or fabulous when a reader downloads it to read.

Make your eBooks phenomenal, guys. Give readers the most bang for their buck, and in the end they will greatly appreciate a properly formatted eBook. And as the publishing industry continues to evolve in favor of eBooks, you want yours to stand out as more and more people catch on to all of the possibilities available with eReaders and eBooks.

Katie Jennings is the bestselling author of The Dryad Quartet, a YA fantasy series. She has a new family saga/romantic suspense novel, When Empires Fall, available now on Amazon. You can learn more about her and her books at her website. The company she used (which she highly recommends) can be found at http://www.blueharvestcreative.com/

Tip O'Day #381 - Hone Your Craft

Guest blogger Warren Bull on persistence.

Dixon Rice, whose novel The Assassins Club can be downloaded from Kindle, was kind enough to ask if I would write a post for his blog. He noted that his goal is, “writing well enough to be published, whether it actually happens or not.”

It struck me that Dixon’s goal is similar to mine. I wrote my-all time favorite short story for author readings, “The Wrong Man,” in response to a call for submissions from a magazine. Sometimes writing is as painful as self-dentistry. Writing this story was fun. I borrowed a friend’s fictitious setting, with his permission of course, plopped my character in the middle of it and typed away. I even added a few details to the biography of my friend’s main character, again with his permission, although that character never appeared in the story.

Of course in the writing world having too much fun arouses the ire of the muse who must be wooed and gently persuaded into being helpful. She cannot be rushed. Thus it came as no great surprise that the magazine went out of business before I could send the story in.

For the next three or four years every time I submitted “The Wrong Man” to other venues I got absolutely great rejection letters. Trust me. I’ve had acceptances that were much less enthusiastic. Like Odysseus, “The Wrong Man” sailed across the writing world and ended up in a safe harbor on a webzine on the far side of the globe — in this case, Australia.

By now, “The Wrong Man” is available online, in print and for audio download. I plan to read it aloud at Killer Nashville later this month. I’ve read it to different audiences half a dozen times. Each time it evoked laughter and applause.

I could have given up on the story, of course, but I persisted. In part, I was curious about how many wonderful rejections it could rack up. In part, it served and still serves as a metaphor for what it’s like to be a writer. I cannot control when or if anything I write will ever be accepted for publication. It does not matter how much schlock gets published from other writers. It does not matter that my work is better than theirs. What matters is that I put in the time and effort to continue to hone my craft, that I remain open to feedback, especially negative feedback, and that I continue to write.

Warren Bull is a multiple award-winning author and a Derringer Award finalist. He has more than forty short stories published, as well as novels, Abraham Lincoln for the Defense, Heartland, and Murder in the Moonlight (all available here) and a short story collection, Murder Manhattan Style (available here). Also check out his blog.

Tip O'Day #380 - Start Now!

Guest blogger Jeff Mazza on “The Story of a Non-Writer.”

Often we start out on a path that we think is where our destiny lies. A long time ago when I was in college, I began a class in expository writing as part of my Mass Communication major. The professor ridiculed my first attempt at creative writing as he read my essay aloud to the class. I dropped it from my schedule after about three days. I knew that any chance for a career in the media was over. I never finished the course and moved on to other things, namely starting a family.

Many years later a church member passed away and I was inspired to write a brief eulogy for him. Although the circumstances were unfortunate, I received positive feedback although it was not in my mind to begin a writing career. Later, I had the sad opportunity to write two more eulogies. This was not encouraging me to become a writer at all. Friends told me how great I was. The fact that someone had to die to spark my creativity did not exactly bolster my enthusiasm.

Skip ahead to the recent past, about three years ago. It seems that I was always starting a story or essay of some sort. All I had to my name was a few barely started attempts. Then a friend suggested blogging. This did get me motivated but my efforts were intermittent at best.

Eventually I began another short story and became determined to see it through. I made fun of my own attempt to write, just like that professor back in college. I called the story “Diary of a Non-Writer” as a mockery of my hopes to be a successful author. I knew that no one would want to publish it, so I didn’t even try. With so many ways to self-publish, I placed it on Amazon and sold most of the dozen or so copies to myself and a few friends. Despite my lack of fame and fortune, it was phenomenally satisfying to see my name on a web site plus a copy of the book sitting on my shelf.

Not long ago my wife of 29 years passed away. This reignited my desire to write. It was both a way of mourning and healing for me. Now I write two or three times a week and have received almost eleven thousand views.

My advice to those of you thinking about writing is this: start now even if you have nothing to say. Eventually that small spark might just ignite into a flame.

Tip O'Day #379 - Who Do You Write For?

Guest blogger Lauren Carr on “The Ailment of Writers with High Standards.”

Several years ago, I was speaking at a school after the release of my second book, A Reunion to Die For. When it came time for questions, a student asked, “What do you do for writer’s block?” To this, I laughed and said, “I don’t know. I’ve never had writers block.”

Well, now I have had writers block. For a year, between 2008-2009, I stared at my laptop without knowing what to do. So, I packed up my laptop and announced to my family that I quit. I was no longer going to be a writer.

A month later, I was back at the laptop working away. Once again, I made an announcement to my family. “Okay, I’m going to write, but then I’ll publish my next book independently. If it sells, fine. If not, so what? From here on out, I’m writing for myself.” It’s Murder, My Son and subsequent books have been my most successful books and I have not had writer’s block since.

How did I get rid of my writer’s block? The secret is in this advice offered by American poet William Stafford: "There is no such thing as writer's block for writers whose standards are low enough."

What? I'm supposed to write junk? Can you be serious?

In order to understand the meaning behind Stafford’s advice, let me explain the circumstances surrounding my writer’s block.

A Reunion to Die For was published by a commercial publisher. It was a $26 hardback. My thrill of being published in hardback was quickly extinguished when I discovered how hard it is to sell a $26 hardback when you’re an unknown.

My next book (It’s Murder, My Son) had to come out in paperback. My traditional publisher didn’t handle paperbacks. In October, 2008, I went to a mystery conference, where I discovered that the new word count that publishers were looking for was below 90,000. At this time It’s Murder, My Son was 94,000. So, I had to do a rewrite to trim what I considered a perfectly good book in order to find a new publisher. A few days after I arrived home from the conference, my father-in-law, for whom I was primary caregiver, passed away.

For a year I stared at the laptop not knowing what to do. Then, I decided to “lower my standards” and write for myself. Since I made the decision to stop writing for literary agents or publishers or anyone but me, I have never run into a problem of deciding what to write.

No, Stafford is not encouraging writers to produce garbage. He is suggesting, however, that it's easy to take yourself too seriously in trying to please agents or publishers or reviewers. As a result, you end up staring at your laptop, thinking how inadequate your writing is and cursing God for giving you the love of writing. Yes, I did a rewrite of It’s Murder, My Son, but I did it for myself. I quit sweating over a turn of phrase for fear that a literary agent would disapprove. I didn’t think about if this plot line is “hot right now” or not. I wrote with the intention of pleasing myself. If readers and reviewers happen to like what I have written—then that’s the icing on the cake.

Since I independently published It’s Murder, My Son and the other installments in the Mac Faraday Mysteries, (Old Loves Die Hard and Shades of Murder) I have been on a sugar high.

If you want to be a writer, you need to forget about the judgment of others. Write what you want to write, write what you love, write for yourself.

Besides being an author, Lauren is owner of Acorn Book Services, serving as publishing manager, consultant, editor, cover and layout designer, and marketing agent for Indie authors. The ABS website is here. Also check out her Literary Wealth blog.

Tip O'Day #369 - Seek Help & Return the Favor

Guest blogger Ashley Robertson has some writing advice.

The biggest thing writers should know is that you’d better be extremely passionate about writing or you might as well go ahead and hang up your hat right now. This business is extremely competitive; it’s similar to trying to be an actor. Yes, it’s that competitive.

Being an author is a part of who I am, imbedded deep down inside my heart and rooted within the marrow of my bones. That’s what drove me when the rejection letters rolled in or my books didn’t get the ratings I felt they deserved. Instead of taking it personally—sometimes it’s impossible not to when you invest so much of your time and energy into something—you’ve got to develop a thicker skin and use it to your advantage. Realize that you can’t please everyone, but a lot of the reviewers offer healthy constructive criticism too. That’s what you need to focus on to improve your writing skills and storytelling ability.

When I set out to publish my debut YA urban fantasy novel, Crimson Groves, I thought that I’d get accepted by one of the many literary agencies I reached out to and that they would take care of everything for me. That couldn’t have been further from how everything actually happened. Though I must thank a few of those agencies, because their personal rejections saying, in essence, “I like your writing style, but we’re not taking anything vampire related. Do you have something else you can submit?” were actually what motivated me to self-publish in the first place. You see, I’m obsessed with vampires and just about everything paranormal, and based on my own extensive research, I believe that genre isn’t going anywhere. Check out Crimson Groves here.

Now that I was doing this on my own, it was time to figure out my budget. When you go the indie author route, you have to pay all the upfront expenses (editor, cover designer, publishing company, etc.). My best advice about this is to only spend what you’re able to lose should your book not sell right away (or not at all). If you’re willing to teach yourself how to e-publish, Amazon and Smashwords offer free training manuals which can save you money on the publishing side; however, if you want to offer your book in paperback or hardcover, you must work with one of many publishing companies. I’ve found that CreateSpace is one of the less expensive ones, and they offer packages that include cover design and editing services. Since I prefer more control and a more personal relationship with a writing team, I outsourced my own editor—Stephen Delaney with Close Reader Editing Services—and book-cover designer—Claudia McKinney with PhatpuppyArt—and I couldn’t be happier with the business relationships I have with them.

That’s actually why I like CreateSpace. They allowed me to bring my already edited manuscript and fully designed cover to them and charged me a simple flat fee for formatting a printed version of my book. So when I was ready to publish my second mature YA/paranormal romance thriller, UnGuarded, it was much easier than before because I had a system in place. Check out free sample chapters of UnGuarded.

Now for another very important tip: networking. You must build “blogationships” with as many book reviewers and bloggers as you can. These amazing people are the backbone of your business. In exchange for a free copy of your book, they’ll give you an honest review and post it on Good Reads, Amazon, and so on. But don’t just be a “taker” when making these connections; be a “giver” too! Spend time reviewing their submission guidelines (and pay attention to what they’re asking for!), learn more about them by reading their bios and then perhaps include that in your review letter so they’ll know you cared enough to learn about them, subscribe to their blogs and follow them on Facebook or Twitter (or wherever they like to be “stalked”). Yes, these things take time and may distract you somewhat from writing, but they are essential. Eventually everything will balance out.

Remember, as indie authors, we are our own literary agent, our own publicist, and it’s up to us to market our books and ourselves. This is why we NEED those amazing book bloggers to help us. If they like you and your work, they’ll share it all over their social media sphere of influence, including in their blogs. Then you should return the favor by sharing the blogs you love, and also help other authors by reading their books and taking five minutes of your time to review them. That is why I recently added a review section to my website.

Ashley Robertson resides in sunny Orlando, Florida and loves reading and writing urban fantasy and paranormal romance. When she isn't writing you'll find her spending time with family and friends, training in her home gym, traveling, drinking fine red wines, and making gourmet coffees with her Nespresso machine. Besides Goodreads and her website, you can find her on Twitter as #!/AshleyR0bertson.

Tip O'Day 368 - Something Was Lacking

Guest blogger Michael Keyth: “What made me write a book?"

I’m Polish, living in Poland. I’ve never been to the USA. I have visited the UK on three occasions, for just a few days each time. So why the heck am I writing in English? It’s not that I’m an English teacher and I have completed English studies, for sure. It must be something else. I have currently one novel completed, and am working on my second one. My family won’t read them; they don’t know the language. My friends, well, they know some basic English, but even those who took advanced English on their final tests, had some problems with vocabulary they didn’t understand. When people ask me why my books are in English, I usually answer, “Well this language is more suitable to write in.” It is. More words, better sounding and it’s the official language of our planet.

Still, what made me write? Me, a simple teacher with lots of hobbies and little time for anything. I remember in late 2007, when I was 23 and a horror fan, I was about to watch a long-awaited movie that just came out. I don’t remember the title, but it was something about ghosts. Well, I was never so disappointed. Another movie with ghosts killing everyone one by one, only for one or two people to survive in the end. Where are the movies where people oppose them, huh? The same story repeated with many other horrors. Every time, something was lacking. Something that could made the movie better, like different plot twists, different characters, different villains. Then I watched the Supernatural series for the first time. To be honest I expected something like a team with high-tech devices to deal with hordes of supernatural things…nothing what I expected. I’m not criticizing the series. I like it how it is, but I had expected something different.

Then it happened. I asked myself a very important question: Why not write about what I want to see in other movies or books? But how could I, with no writing experience (apart from some short texts for tests), and few books read at that time, actually create something as huge as a novel? Other people spent years working on their novels.

During my fourth year of studies, I was dying of boredom, gazing into my laptop. I decided to write something. It wasn’t perfect, so I had no choice but to learn the art of writing. I read around ten e-books about creative writing. Based on their tips, I did a lot of research, created characters, made an outline and wrote. After one year the book was written - over 120,000 words. Just to make matters weirder, I wrote it on my mobile phone during school breaks, train travels, holidays and waiting in long queues.

As I said, the first draft took me a year. Then I gave up the book for one year. When I finally woke up, I re-edited it within three months adding 50,000 words, and then re-edited it for the third time. Now I’m working on the sequel, and find myself liking what I do. Hundreds of ideas implemented into my stories make up for the mistakes which a non-native English speaker will make. Will I continue writing after finishing the sequel? The answer is a resounding yes, yes, yes. This art is addictive.

Check out the link to Michael’s book.

Tip O'Day #366 - Embrace the Unexpected

Guest blogger Mary Ann Loesch on “baby steps to help you walk the path.“

Like a lot of you, I've been doing the writing thing for a long time. It started when I was a kid and my dad took me to see my first play. Not only was I hooked on the idea of pretending to be another person, but I totally loved the thought of being able to create a new world. I immediately went home, wrote the worst play imaginable, and then made the neighbor kids act it out.

Yep. I had it bad from the beginning.

As I got older and honed my skills, I never entertained the thought of becoming serious about writing. Sure, I had hopes of publishing a short story or two, but a whole book? C'mon. Get serious. I couldn't do that…

Ha! Here I am--three books later and with a zillion projects under way. However it was by no means an easy or conventional road that got me here. There weren't any classes or writing conventions that I would credit with helping me get started. It was the things I learned in my writing group and from doing freelance assignments that put me on the path to publication.

If you don't have a writing group, find one! You'll be surprised at how much you get out of interacting with your own kind. It's almost like being a Trekkie, only you don't have to wear a uniform--unless you want to! Be particular though. Think about where you are at as a writer. What would you want from a group? Do you want manuscript critiques? Or are you more interested in sharing resources about agents and editors? Knowing these things will help you make a decision about what group is best for you. I've been in one really excellent online group that helped me re-write short stories and taught me how to critique the work of others. I've also been in a terrible online group where people did nothing but tear each other apart!

For me, the best group I've joined is the one where I get to sit down face to face with the other members and really chat about the business. This is my All Things Writing group. We were so inspired by each other that we've started a successful blog called All Things Writing that is geared towards helping writers, and we created an anthology of short stories together called All Things Dark and Dastardly.

Freelance writing is something I never expected to really learn anything from. Heck, I just wanted to make extra money so I could forward my advertising campaign for my first book! That's not what fate had planned, though. Working as a freelancer, I discovered the importance of deadlines, how to write tight, that being able to write in different styles is an important tool to have in your tool belt, and how to deal with difficult and annoying people who don't actually know anything about writing. All of these things have benefited me enormously when it came to finally getting published, and I consider them the best on the job training I've ever had!

Were there other things that helped me get published? You bet, but writing groups and freelance writing were definitely what gave me more opportunity to get there!

Mary Ann Loesch is an award winning fiction writer from Texas. Her urban fantasy Nephilim was published in 2011 by Lyrical Press. An avid blogger for All Things Writing and Loesch’s Muse, her latest book, Bayou Myth, was released this June. Check out her website or Bayou Myth on Amazon.

Saying for Writers #121 - Ray Bradbury

A Quote which Might (or Might Not) Inspire You to Write:

“I don’t believe in being serious about anything. I think life is too serious to be taken seriously.” — Ray Bradbury

A view of the Flathead Valley in northwest Montana, which I'm glad to call home - Dixon.

Tip O'Day #365 - Accept Only the Best

Guest blogger Robert Medak asks whether quality writing has become outdated? (Appeared in his blog on March 16, 2012 – repeated with permission.)

Recently I’ve read posts about quality writing in today’s publishing environment. Another point mentioned is the greed of publishers for the lower quality writing published today. Is the problem self-publishing, vanity publishing, or print on demand (POD)?

The ones I blame are writers and readers. I will tell you why.

I’ve reviewed over 100 books from various publishers, mostly Outskirts, Lulu, Xlibris, and personal publishing by authors. This is because publishing houses can’t handle the amount of books submitted, including manuscripts that are not what publishing house print.

Now on to the books I’ve read, many of which break some fundamental rules of grammar, punctuation, spelling and word choice. There are two quotes by Mark Twain that bring this home for everything I write, they are, “The time to begin writing an article is when you have finished it to your satisfaction. By that time you begin to clearly and logically perceive what it is that you really want to say.” And also, “The difference between the almost right word and the right word is really a large matter–it’s the difference between the lightning bug and the lightning." These two quotes speak volumes to me as a writer, as they should every writer.

It’s my position, no matter what, that writers should always write their best to get the words down, then edit the work or have someone they trust edit it for them, be they professional or not. Only with honest feedback can writers improve. Writers need to write to improve their art as Mary Heaton Vorse said, “The art of writing is the art of applying the seat of the pants to the seat of the chair.”

Readers should never accept less than excellent writing from authors.

There might be a problem created in the printing or formatting of the book or eBook. It is up to the author to look at a finished copy of their book and ask for any errors corrected before it is ready for public consumption.

Learn more about Robert (a freelance writer/editor/reviewer) on his writing blog.

Tip O'Day #364 - Defeat the Blank Page

Guest blogger William D. Hicks has ten tips to overcome writer’s block.

If you’ve written long enough to have experienced writer’s block, you know how frustrating it is to sit in front of that computer with a blank screen staring back. Hopefully, one of these ten tips will help you start writing again.

1. Write now. Though writing through the block doesn’t seem rational, sometimes it works. Keep writing. I know it’s coming out wrong. So wrong you want to shred the paper, even though it’s on a computer screen. But don’t. Wait, keep writing. It’s an old writing technique. If you can’t think up anything to write, try doing a mind-dump. Just write everything in your mind, a stream of conscious dump, and see what comes out. Try this for a half hour. Is the block gone? If not, keep doing it. Eventually, you will have written something. While this something might look like what the cat coughed up it might also give you some great ideas for a story.

2. Be creative. Instead of writing, try painting, or drawing or playing music. Don’t worry about writing for now. You can write tomorrow.

3. Do the Opposites. Try an old actor’s trick and focus on not doing something. This often becomes the thing you want/need to do. Try telling yourself, “I don’t want to write.” Say that ten times out loud. Then do something else for a half hour. See how much you want to write afterwards. Try writing.

4. Exercise. This will pump blood into your brain and distract you from worrying. Plus it’s good for you. Once done, try writing.

5. Do a writing exercise. There are specific exercises available to spur different types of writing, e.g. poetry and fiction. Either buy a book or look online for exercises. It’s amazing the stories that have started as writing exercises.

6. Listen to music. Really listen to the words. How are they stitched together? Why? What do they mean? Try writing a song.

7. Go to a movie. Often this triggers an “I could have written that line better” thought. Write some thoughts down about the movie. Maybe even start a story from those thoughts.

8. Read a book. This often triggers the same response the as #7. I sometimes read a sentence and think, “Why did the author write it that way? I would have done it this way.” Again, that line might spur you onto writing a great story.

9. Review old unfinished manuscripts. You have them. We all do. Try to rewrite one. Editing might also spur you onto writing. Even if doesn’t, you’ll feel like you’re writing which should stop you from beating yourself up.

10. Ask writer friends how they’ve beaten writer’s block. If they have no answers, tweet/blog for suggestions. Most everyone has a trick that has worked for them. Try something that sounds appealing to you. If that doesn’t work, try something different.

In the end remember the famous Monty Python line, “And now for something completely different.” Cut yourself from slack and do something that doesn’t resemble writing. Go grocery shopping. Deposit your coins at the bank. Get your hair done. Take a leisurely bath. Don’t get hung up on the fact that you’re not writing. Everyone needs a vacation from time to time, even from what they love most.

Check out e-books by William D. Hooks on Amazon: Twist and Killer Flies.