Tip O'Day #391 - An Author's Blog Tour

Guest blogger Malika Gandhi on Writing Her Novel – the Past, Present and Future.

Dixon says: Some aspiring authors have only a vague idea what a blog tour is. With more and more book stores vanishing, and some of the remaining ones being hostile to Indie writers, online blog tours have taken the place of "real" book tours in which newly published authors would travel from store to store, reading excerpts from their works and signing copies for purchasers. In this case, Malika Gandhi has arranged to appear in writers, readers and reviewers blogs each day during this month. (US readers may notice a few different spellings, as the author is British.) I was flattered to be asked to participate, and I hope you enjoy the following.

In Freedom of the Monsoon, I wrote about India and its history, spurred on by the violence during British colonisation. As I researched the subject and read accounts of Indian citizens who survived that dangerous and frightening era, I felt anger and frustration. I felt fascination too.

I wanted readers around the world to know what happened during the time of the Quit India Movement and how it affected the Indian population.

Looking into the details. Details were searched for this book. Emotions and actions were a large part. I looked into the souls of these people as I read what they went through, how they were treated and how they saw the British Empire. Some took life as it was and were satisfied, if not happy about the way they lived. They didn’t see or chose to ignore the bad treatment of their fellow neighbours and carried on life regardless. But there were people out there who wanted to see the British out, to see justice done.

I was lucky to stumble upon a website where real experiences of the riots and killings were told. These people told of their fear.

Writing Freedom of the Monsoon. I began to write Freedom of the Monsoon. I portrayed the violence, the romances and the day-to-day life through five individuals, whose lives were very different from one another. These five were Rakesh, a freedom fighter, Dev, a griever and confused man, Pooja, a head strong girl who was dealt a worse than death fate, Amit, a lovely soul who fell in love with the wrong girl and Sunil, an engaged young man who tried to deal with what he witnessed.

Freedom of the Monsoon was published but I had another job to do. I had to carry on writing – I needed a sequel, which told of the aftermath of Indian Independence – the partition of India which became India and Pakistan. Book two is currently being written.

Publication. News of the book’s publication travelled throughout Leicester’s Indian community, to India and to Canada and the States. As both Indian and non-Indian citizens read the book, it led to more research for some. I was delighted with the response and so I began a blog. This site was to be the base of Freedom of the Monsoon, which then evolved into more. It began to carry more information in article form about the period of colonisation; it told of India’s history in detail. It brought culture to the readers.

The Present and Future? What does the present hold for Freedom of the Monsoon? Great reviews and comments and recognition are brilliant. The future will hopefully bring more awareness of India’s crucial and horrendous history.

There have been great novels on the Independence of India in different contexts. May Freedom of the Monsoon join those ranks.

Malika’s book is available as both eBook and paperback, and you can find it at Amazon.com or Amazon.uk. She blogs at http://malikagandhi.wordpress.com/.

Tip O'Day #297 - An Author's Advocate

Guest blogger Holly Robinson on publicists, book launches and giveaways.

If you're traditionally published, expect to be assigned a publicist. It is that person's job to advocate for your book with print media, radio and television stations, bookstores, and online sites. Make yourself part of the publicity team. If the publicist suggests that you do something, do it! The more you help your publicist, the more she can help you. On the other hand, don't take it personally if the publicist is too busy to do more than a few early rounds of marketing pushes. She'll probably have a minimum of time and an even smaller budget to devote to your book. You'll have to keep up the momentum. Likewise, if you're an indie author, be prepared to devote part of every week to promoting your books. Writers with deep pockets may find it easiest to hire a publicist; even then, log the hours if you want results.

Your Book Launch Is What You Make It. Long, long ago in a galaxy far, far away, a book launch in traditional publishing was a Very Big Deal. Authors were sent on book tours to do readings and signings on the publisher's dime. The pre-sales of books, both online and in bookstores, determined pretty quickly which books were hits. That's because they knew that shelf life in bookstores was brief. This is all changing. Sure, it's great to gain traction the minute your book is available. However, with the advent of online book sellers and e-books, your book will stay around forever. Don't despair if it takes weeks, or even months, to see sales results. Keep at it, and eventually the numbers will climb.

Give Away Your Books. Traditional publishers know that the best way to sell a book is to give it away first. They target who they give it to, of course—book reviewers, TV producers, book clubs—but, ultimately, the idea is to “seed” your book around the country so that people start talking about it. You can do the same thing on your own. Participate in giveaways on your own facebook author page or through Goodreads, or ask book bloggers if they'll host giveaways for you.

Holly is the author of the novel Sleeping Tigers and The Gerbil Farmer's Daughter: A Memoir. Check her out at her website. She will return tomorrow with three more publicity ideas for both Indies and traditionally published authors.